A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step pro...(展开全部)

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step pro...(展开全部)

"Fundamentals of Psychoanalytic Technique" presents very basic psychoanalytic techniques in an easy-to-understand and use manner. This practical - not theoretical - primer of psychoanalytic techniques will offer therapists helpful tools for their practices. Topics covered include listening and hearing, asking questions, interpreting and working with dreams and fantasies, the va...(展开全部)

"Fundamentals of Psychoanalytic Technique" presents very basic psychoanalytic techniques in an easy-to-understand and use manner. This practical - not theoretical - primer of psychoanalytic techniques will offer therapists helpful tools for their practices. Topics covered include listening and hearing, asking questions, interpreting and working with dreams and fantasies, the va...(展开全部)

An honest discussion of free trade and how nations can sensibly chart a path forward in today’s global economy Not so long ago the nation-state seemed to be on its deathbed, condemned to irrelevance by the forces of globalization and technology. Now it is back with a vengeance, propelled by a groundswell of populists around the world. In Straight Talk on Trade, Dani Rodrik, an ...(展开全部)

An honest discussion of free trade and how nations can sensibly chart a path forward in today’s global economy Not so long ago the nation-state seemed to be on its deathbed, condemned to irrelevance by the forces of globalization and technology. Now it is back with a vengeance, propelled by a groundswell of populists around the world. In Straight Talk on Trade, Dani Rodrik, an ...(展开全部)

"This new edition of Active Portfolio Management continues the standard of excellence established in the first edition, with new and clear insights to help investment professionals." -William E. Jacques, Partner and Chief Investment Officer, Martingale Asset Management. "Active Portfolio Management offers investors an opportunity to better understand the balance between manager...(展开全部)

"This new edition of Active Portfolio Management continues the standard of excellence established in the first edition, with new and clear insights to help investment professionals." -William E. Jacques, Partner and Chief Investment Officer, Martingale Asset Management. "Active Portfolio Management offers investors an opportunity to better understand the balance between manager...(展开全部)